An overview of the Ice Cream market in France

French people seem to be ice cream lovers since they consume about 400 million liters of ice cream a year (about 6 liters per person). However, it is a pretty seasonal market since ice cream manufacturers realize 70% of their turnover during summer (between April and September) and the sales highly depend on the weather. We can identify two types of consumption : in home and out-of-home. 

The Ice Cream market is a very dynamic one, with numerous brands and growing sales. 

Powerful brands 

Let's begin with a brief presentation of the main ice cream brands on the French market.

• Magnum, Carte d'Or, Ben&Jerry's and Cornetto owned by Unilever

• Extrême and La Laitière owned by Nestlé

• Häagen Dazs

• Private Labels

Different segments

• Bars
• Ice creams on a stick
• Ice cream tubs
• Cones
• Cups
• Creams

Different Targets

To meet the needs of all the consumers

• Kids
• Teenagers
• Young Adults
• Adults
• Families