In this one minute commercial, Bradley Cooper (The Hangover, Hapiness Therapy...) enters in a room to enjoy an Häagen Dazs ice cream.Very soon, the actor is tied up by a young woman who drives him in a more peaceful place. Obviously, Bradley Cooper thinks that he has seduced her but her only interest is the ice cream, she steal it from him and lock him down in the room.
In this commercial, we can see that Häagen Dazs respect its values.
It is a luxury environment with a lot of good-looking people.
By choosing Bradley Cooper as new face, the brand insist on the seduction
aspect. It reminds us the Nespresso commercials with Georges Clooney. He is very classy, good looking and a great seducer, as Häagen Dazs wants to be!
By watching this commercial we also know that Häagen dazs develops high quality products. The target of Häagen Dazs is clearly exposed in this commercial.
Häagen Dazs is doing commercial as the image of the brand. Classy, effective and spruce.
By watching this commercial we also know that Häagen dazs develops high quality products. The target of Häagen Dazs is clearly exposed in this commercial.
Häagen Dazs is doing commercial as the image of the brand. Classy, effective and spruce.
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