Ice-Cream market innovation

Hello followers,

As we all know, in marketing innovation is very important. For the ice-cream market it is the same as every market. If you want to survive you have to innovate and create new products, new trends. 
There are many ways to innovate on the ice-cream market. You can create new tastes, new forms ...

I remember an innovation that marked my childhood. 
It was a new way of consuming thanks to a new form of packaging. It was easy to use but it had one default, if you do not eat quickly the ice-cream it melted and became very difficult to eat. The name of that brand was Solero but nowadays it is difficult to find this product.

More recently , in 2011 the innovation was little ice-cream balls in a little packaging with a lot of taste in it (banana, strawberry, vanilla, chocolate) (cf photo)

You can also innovate by creating new ice-cream tastes. Recently, during my holidays on the french riviera, I stopped in front of an ice-cream shop and I see a lot of tastes that I had never seen before. You had the choice between original ice-cream tastes like "Barbe à papa", Toblerone, Crunch, Chantilly, Meringue...

In conclusion, we can say that on the ice-cream market the main innovation concern the taste or/and the packaging/form. But as we can see with Soleo, the ice-cream market is very hard to penetrate because of the big brands and sometimes you face a failure. 
The different classic segment (Bars, Cones, cups, ice-cream tubs...) represent a huge place on the ice-cream market and it is very hard to innovate and create a revolution on this market.