Ice Cream Market

Today let’s talk about Magnum, the number one brand on the ice cream on a stick market.

Magnum was created in 1989 to satisfy the adult consumers. The notion of “pleasure” is omnipresent when we refer to the Magnum brand. While ice lollies used to be for kids, Magnum, owned by Unilever, created the first chocolate ice cream on a stick with high-quality chocolate and became the first ice cream brand made to satisfy adults pleasure. Since that time, Magnum is always extending its range with tastier and tastier products like Double Chocolate, Gold, Temptation and so on.

As we said before, since the beginning all the Magnum communication is based on pleasure and intensity. That’s why they were a lot of celebrities like Eva Longoria or Benicio del Toro who embody the brand to represent the sensuality and glamour procured by the degustation of a Magnum popsicle.

The turnover of Magnum ice creams is estimated in 2008 at 1.1 million euros with a profitability of 15%. 50% of the turnover is made by Magnum Classic, Magnum White Chocolate and Magnum Almonds. 

Besides, Magnum aims to be and eco-friendly brand. In 2013, the objective in France is to have 100% of the packaging with the Rain Forest Alliance logo and by 2015 in the rest of the World. 100% of the Magnum cocoa comes from farms checked by the Rainforest Alliance.